Altagamma Panorama, Milano, Italia - Moretti Modular Contractor

Altagamma Panorama,
Milan, Italy

Located in the Porta Nuova area, a short distance from Piazza Gae Aulenti, for over six months the Altagamma Panorama pavilion served as the icon through which the association of brands that embody the essence of “Made in Italy”. It has presented a fascinating glimpse into the excellence of its labels to the thousands of international visitors drawn to Milan by the EXPO 2015 event. This octagonal-shaped building with a radius of 30 m is entirely made of laminated wood and required meticulous technical and executive planning.

Supporting the structure was a central steel pillar, on which were placed projectors from which fixed and moving images radiated onto the interior surface as if on a 360° screen, involving the spectator in an emotional experience. The pavilion was entirely covered on the outside by four large panels of fir grating on each side, with a polychrome colouring that gave the installation a scenic effect.

The Altagamma Panorama pavilion was designed as a temporary installation, capable of being quickly assembled and disassembled after the event for subsequent traveling uses. The executive project developed by Moretti Modular Contractor helped to optimise the various components of the structure, taking advantage of its great experience in the production, machining and assembly of glulam structures. Special measures were implemented to completely conceal the utilities—placed in a dedicated hidden shaft—and eliminate any element that could interfere with the absolute cleanliness inside the structure, dominated by a “total black” both in the flooring and the walls, thus transforming it into a large immersive cinema.

Project: arch. Alessandro Colombo, Studio Cerri&Associati

"Moretti Modular Contractor is a company that possesses good technical skills: it knows how to develop projects with mixed materials and can find solutions even to the most complex design requests."


A versatile and flexible solution for a temporary installation. Maximum attention to detail.

Operational collaboration with the design studio for the constructive development of the architectural concept.


the days required for the assembly of the structure

120 m2

the surface area of the external laminated wood walls

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