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Bulgari,
Alessandria, Italy

Located in the goldsmith district of Valenza, the new Bulgari headquarters spans an area of 15,000 m² and consists of two buildings with different architectural characteristics, creating an ideal bridge between innovation and tradition. The soul tied to tradition is expressed in the enhancement of a pre-existing building, the Cascina dell’Orefice, built in 1860 and considered the first goldsmith workshop in Valenza. The building, reconstructed and expanded with a structure entirely in glass that reinterprets the original silhouette of the Cascina in a contemporary key, covers 1,200 m², is 13 m high, and includes institutional and welcoming spaces. The second complex, which houses the Manufacture, combines highly technological production capacity with a design that aligns with the stylistic values of the brand.

The building is spread over three levels, with a 600 m² courtyard in the centre that guarantees a high level of natural light. The building is entirely enclosed by a metal skin, with a spacing of about 6 m. Moretti Modular Contractor collaborated in the construction of the building housing the Bulgari factory, supplying and assembling the entire precast reinforced concrete structure, with 8×8 m mesh on the first level and 8×16 m on the upper levels. In particular, were used Dallone tiles, which have excellent thermal performance, and sandwich infill panels with thermal break. In designing the new production site, Bulgari has taken great account of environmental aspects, in compliance with all sustainability criteria and conformity with the LEED international environmental certification system, to whose evaluation the entire Manifattura structure is subject.

Project: Open Project