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The project involved the redevelopment of the former Michelin industrial area: a 270,000 square metre brownfield site regenerated to form a new urban district integrating different functions. After having been one of the pivotal places of Turin’s economic growth, the area is now once again becoming a point of attraction and a flywheel for employment and wellbeing, by virtue of a full workforce calculated at around 2,000 direct and indirect employees.

To Dream is an investment by Romania Sviluppo. The project is directed by Master Retail in the role of general contractor, project management and pilotage. The project signed by architect Adolfo Suarez, director of L22 Retail, a brand of the Lombardini22 group, envisages an intervention that harmoniously connects its various functions: the structure has been designed according to explicit architectural references to the architecture of the historical city. In fact, the concept embraces Turin’s historical-artistic, and landscape references and brings them to life in a 1-km-long promenade. Among these elements is the revival of the elegant arcades of the historic city centre, which are brought to life here in a contemporary key through large arches with a minimalist design.

The structure, designed according to high standards of sustainability, has been resolved with an innovative typological layout based on a composite mall model that innervates and distributes the different spaces, balancing well-known and consolidated formats with new user experiences, capable of attracting all audiences: from adventure trails to virtual reality and indoor and outdoor sports activities, as well as a 1,500-seat events arena, a hotel and a restaurant area overlooking a large green belt in continuity with the city’s green routes.

The size and complexity of the project required a multi-step implementation. The first phase of the To Dream Urban District project – which involved the transformation of an axis of Turin with the construction of approximately 25,000 square metres of commercial activities – was inaugurated in April 2023. The second phase of the project, which has just been completed, consists of approximately 20,000 square metres of commercial spaces with complementary goods and characteristics compared to Phase 1 and with different service functions: in particular, the creation of offices for the tertiary sector, including the new Michelin headquarters. The third and final phase of development will see the creation of the area dedicated to recreational and leisure activities and the Retail Park with large and medium-sized shopping areas.

A project created under the banner of sustainability using natural materials, 1 MW for energy supply from renewable sources, rainwater recovery and 45,000 square metres of planting and filtering surfaces.

Project: Lombardini22

NON CANCELLARE

Advantages

Moretti Modular Contractor as a partner of the General Contractor Master Retail s.r.l. played a key role in the implementation of the architectural design of Lombardini 22, which was then engineered by the firm contiAssociati, which also took care of the construction management and safety.

Moretti was entrusted with the design, construction and installation of the prefabricated structures, as well as general contractor work in cast-in-place reinforced concrete such as foundations and elevation structures, lamination and fire-fighting tanks, stairwells and lifts, and the construction of the steelwork structures for the arched porticoes.

Moretti also took care of the external walkways, car parks and urbanisation works.

The engineering in BIM of the prefabricated elements used, of the panels that allow the composition of the arched façade, made it possible to obtain an extraordinary precision in the execution of their assembly on site, with a result of perfect alignment of the same and an important aesthetic quality.
The customisation, in this case, was maximum and included the creation of tailor-made formwork as well as the panel fastening systems.

The decision to use off-site industrialised manufactured products, including pillars, beams, inverted omega tiles, and TT tiles, allowed Moretti to realise the architectural project with high speed and maximum quality control. In particular, the decision to reproduce the design of the arched façades, the stylistic hallmark of the project, by building them with a modular system of panels capable of guaranteeing a perfectly rhythmic scansion, in which disharmonies are not perceived and the cleanliness of the curvilinear sign is maximum.
The structures thus created by Moretti proved to be not only aesthetically pleasing but also energy efficient and sustainable: in addition to having passed the airtightness test, the Blower Door Test, To Dream is in the process of 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘇𝗶𝗼𝗻𝗲 𝗕𝗥𝗘𝗘𝗔𝗠 New Construction at the Very Good level and has already obtained the certification required by the Piedmont Region’s regulations called ITACA at level 3.

Numbers to note

The overall figures give an idea of the size of the project and also of the significant contribution in terms of construction guaranteed by Moretti Modular Contractor: